Campaigns
Level Up Your Financial
At Sun Life, we understand the importance of financial security and the crucial role that insurance literacy plays in achieving it.
In our "Insure or Unsure: Sun Life Insurance Literacy Survey", we uncovered a concerning reality: only 28% of Malaysians surveyed feel confident in their understanding of insurance and takaful products, with nearly one-third (32%) lacking any form of insurance protection. Click here for key insights from the survey.
Driven by our commitment to help people achieve lifetime financial security and live healthier lives, we launched the #InsureLit campaign to uplift financial literacy among Malaysians. Click here for the media release.
Our mission is to inspire our Clients and all Malaysians to:
- Learn essential insurance and takaful knowledge to protect their financial future
- Cultivate positive financial behaviours
- Make informed decisions for a financially-fit future
The year-long InsureLit Campaign integrates a range of educational initiatives, both in-person and online: |
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| On-Ground Events | Thought Leadership | Awareness |
|---|---|---|
| Women Financial Empowerment Award | Insure or Unsure: Insurance Literacy Survey | Collaboration with Financial Faiz |
| InsureLit Roadshows | Ringgit & Sense Show with BFM 89.9 | Financial Literacy School Programme |
| BFM 89.9 Community Financial Event | POV Podcast with Sinar Harian (Takaful) | InsureLit: Earn, Save & Protect Boardgame |
| Radio Edumercials | Explainer Series | |
| Curated Content | ||
and more to come !